Controlauto launches campaign showing that vehicle inspections do not have to complicate drivers’ daily lives

Controlauto has just launched a new communications campaign aimed at reinforcing its position as the quickest, simplest and most convenient way to have a vehicle inspection carried out, demonstrating that fulfilling this obligation need not disrupt drivers’ daily routines.

Based on a simple insight — the IPO tests are compulsory, but it don’t have to be a hassle — the campaign highlights how Controlauto minimises the effort involved in this process, allowing drivers to get on with their daily lives without any inconvenience.

With a network of 51 centres across Portugal, local access is one of the brand’s key distinguishing features. Also, there’s a simple booking process, which takes around two minutes to complete online, and a fast, reliable service, with an average appointment duration of 15 minutes.

The campaign takes a strongly local approach, incorporating cultural references and specific daily routines from different regions of the country, with activations at 10 strategic locations, including Porto, Braga, Aveiro, Famalicão, Fátima and Queluz. The creative messages draw on local references to highlight, with humour, the speed and convenience of the vehicle inspection at Controlauto.

Examples include phrases such as:

 “An inspection at the Controlauto in Aveiro? Faster than eating a box of ovos moles (soft-egg pastries of Aveiro).”

“An inspection at the Controlauto in Fátima? Faster than lighting a candle.”

“An inspection at the Controlauto in Porto? Faster than eating some tripas (Oporto-style tripe).”

The campaign kicks off on 13 May and will run across radio, out-of-home (OOH) and digital channels, ensuring the message is consistently conveyed across different touchpoints. The creative concept was developed by the agency JUDAS, whilst the media planning was carried out by Arena Media.

Through this campaign, Controlauto is strengthening its ties with the communities where it operates and demonstrating how it turns a mandatory requirement into a quick, simple and convenient process.

About Controlauto

Controlauto is one of the leading operators in the vehicle inspection market in Portugal, with over 30 years’ experience. It currently has a network of 51 inspection centres spread across the country, ensuring accessibility, convenience and an efficient service for drivers. The company stands out for its ongoing commitment to service quality, road safety and a straightforward, predictable experience for those who need to fulfil this legal obligation.