About us
Discover our purpose, values, vision and history.
Innovation, a strategic pillar
Find out how we are driving innovation.
Innovation is part of our DNA
Brisa has in its DNA a clear Innovation Mission & Intellectual enrichment.
Since the first innovative management processes that begun in the 70’s, to the introduction of technology on customer services. Furthermore, we have also introduced relevant innovation in our business model when we introduced the mobility vertical.
In the past years we have been witnessing a great development in the entrepreneurial ecosystem which open a door to have a more structured approach to work and develop new business models and services with startups and make them grow while innovating internally.
Our Innovation strategy
At Brisa Group we live Innovation as one of our core values. We are passionate about fostering open-mindedness; we learn from change and challenges, and we strive to continuously transform our business considering market dynamics, technological advances, and evolving consumer trends.
Our approach to innovation is methodical and comprehensive, providing us the flexibility to explore both incremental enhancements and groundbreaking innovations. We actively seek opportunities both within and beyond our customary domain.
Our prioritized verticals are:
Road Safety
Expand Road Safety Ecosystem and develop a “Road Safety Cost Curve” to compare countermeasures.
Brisa Group is uniquely positioned to promote road safety (reputation, relevant crash-profile database…).
Sustainability & Energy Transition
Use innovation to bridge the gap & fulfil decarbonization objectives.
As a prominent player in mobility, Brisa Group is well positioned to become an enabler of greener mobility.
Connected, Cooperative & Automated Mobility
Mitigate road human factors through connectivity and automation between vehicles and infrastructures.
Leverage existing infrastructure to become a reference in infrastructure modernization, allowing us to develop a competitive edge in operating future concessions & winning renewals.
Smart Cities and Urban Mobility
Deploy mobility management solutions for smart cities and end users, focusing on Mobility as a Service (MaaS).
Leverage Brisa Group’s large user base & expertise in mobility solutions and Infratech (A-to-Be and Via Verde) to define our place in the smart cities arena.
Our commitment to the Startup Ecosystem
With the aim to drive transformative solutions in mobility and foster innovation at an international level, the Group launched, in 2025, the Ahead Start Program, its open innovation arm, with a call for startups across the globe.
The program is launched in partnership with Plug & Play, and focuses on Road Safety challenges, the biggest priority for the company.
Startups are invited to apply in various categories focused on enhancing road safety for workers and clients.
For workers, categories include Worker Safety in Work Zones, Efficiency and Process Improvement, and Worker Well-being and Training.
For clients, categories focus on ensuring a Smooth and Safe Travel Experience, Information and Communication to Clients, and Enforcement and Driver Education.
Participants in the program will gain exclusive access to top industry events, fostering new business development strategies and connections. They will also have opportunities to explore pilot projects and partnerships with Brisa's business units, accelerating their growth and innovation potential. The program connects startups to an international network of regional and global investors, VCs, and potential partners through Plug and Play events.
Additionally, participants will engage with Brisa's Open Innovation team and key internal stakeholders to explore collaboration opportunities. The program culminates in a Demo Day, where participating startups will pitch in front of innovation managers and VC.
Applications to the program are opened between 17th February and 31st March, with a pre selection in April and a final Demo Day on the 29th May.
Learn more and apply here.
Driving the mobility of the future
In partnership with more than 50 national and international entities, Brisa Group is involved in several research, development and innovation projects in the area of mobility.
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